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benj clews 
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United Kingdom

Posted - 09/12/2003 :  22:01:52  Show Profile
When the fwfr was first conceived, the idea was to accept four word reviews of films. The domain was paid for, the logo designed and the name had a kinda' catchy ring to it. Over time the site and it's aims have evolved, however, as it became increasingly more obvious four words was great fun for summing up films also.

These days, the fwfr offers a mixed bag of content- some summaries, some reviews, some a bit of both, but all of them valid comments in one way or another of the film in question.

At the end of the day, it's a case of sticking with a name we like (and that you guys seem to remember well enough). Or another way to think about it... when they began selling joysticks, Microsoft didn't become Microhard.

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